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How to use keywords on your website to increase traffic
The keyword is the pulse of every website and knowing how to use keywords on your blog or website will increase traffic. With the exception of those running a personal blog, if nobody knows anything about it, don’t write. If nobody will search or is searching for it, don’t publish. According to User’s intent Optimization, a blog post should fit into any of these scopes.
- Business scope – create, buy or sell
- Information scope – Where, how, who, why, News
- Entertainment scope- song, game, video social
If your content is not defined by this scope, you’re occupying space.
When bot comes crawling your web pages, it index all your content including keywords. It can tell the number of times a particular word or phrase appears and tries to understand their priorities within the web pages. Search Engines make assumptions according to the placements of certain frequent word or phrase within your web pages in relation to user’s search queries.
What you see on Google Keyword Planner is actually an affinity query of a single word or phrase. To know how to use keywords on your website to increase traffic, you must understand and blog within the scope of your niche. You must also understand search queries from the users perspective.
With my experience with blogging, I have come to know that keywords are a dependent factor on search engines algorithm. But be it as it may, if a crawler cannot assume the keywords on your web page — have all the backlinks – you will find it difficult to rank or stay at the top for long.
A search engine can assume the keywords in two ways – by taking note of the number of times the word or phrase is queried through the search box and the number of times a word or phrase appeared on your website particularly on strategic locations.
Here are 12 best places to use keywords on your blog or website.
Use keywords on the title:
Remember, that is it futile to write a title without UIO. The most popular means of accessing a material within the library is through the title. Your title depicts the content of your web page. Adding an exact phrase may cause unnecessary long description. Write a short title with keyword inclusive
Use keywords on permalink:
Keywords on this spot are meant for bot and bookmarking. A user should know at first glance the content of a web page through permalink. I will advice to always use a category permalink except for News website
Use keywords on H1 heading
Your post title is predefined with H1. And since H1 sends a signal of importance to search engines, you should treat your H1 with care. The post title is usually short – may not contain the necessary long tail keyword. It critical you write another H1 heading containing the long tail keyword inside your blog post.
Use keywords on Alt text:
Google is intelligent but it still needs Alt text to know the location and understand the purpose of an image on a web page. Always use keywords on your Alt text.
Use keywords on meta description
You should learn how to write a persuasive meta description with an exact phrase that contains keywords. Keywords on meta description attract clicks on SERP
Use Keywords in the first paragraph.
Some visitors cannot stand long content at first glance, especially if your write-ups suffer from improper usage of paragraphs. In the bid to arouse their interest to read through, the keywords that brought them to your site must be seen in the first paragraph.
Use keywords in other paragraphs
The keyword should be distributed throughout the remaining paragraphs. Don’t use static keywords. The use of responsive keywords is better.
Use Keyword on the conclusion
Search engine knows that the first paragraph while counting from post footer is a conclusion. You should write a conclusive ending wrapped around your keywords.
Use Keyword on categories and tag
Think before you create a category for your web pages. Any changes you make later on would stop AdSense from showing up on certain pages. Install a SEO plugin that has meta description option for Categories and Tag.
Use Keyword on replies to comment
I love comment and I read a lot of them whenever I visit a blog. You should you reply comments with keywords wrapped around it.
Knowing how to use keywords correctly on website pages is key to being a successful blogger. You will enjoy organic traffic, conversion of visitors to users, a better bounce rate and high clicks on displayed Ads.
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Enebeli Ifeanyi is a graduate of Information science and a Counselor at Fatherprada’s blog. He loves Poetry and Philosophy but hates Mathematics. A reader by day and a writer by night. He hails from Ezionum in Ukwuani L.G.A.