The Counselor

Understanding the type of audience in writing is the first step to gaining the required attention. The audience of professional writing is the intended or potential reader(s). In writing, your audience is the most important consideration. You adapt your writing to meet the needs, interests, and backgrounds of the readers who will be reading your … Read more

Broadly speaking, ethics refers to principles of right and wrong that govern your behaviour and actions. It is difficult to understate the potential damage unethical professional communication can cause, including the theft of intellectual property, creating unsafe or toxic working conditions, upholding systems of oppression, and even causing environmental destruction. As daunting as this range … Read more

Without punctuation, it will be very difficult to comprehend a piece of writing in English and we wouldn’t have known where one sentence ends and the other one starts. Using punctuation correctly is very essential. Knowing the rules about how to use punctuation marks correctly can not only improve the logic and flow of your … Read more

Writing is a serious business when its impact is important. Regardless of your academic level, career or occupation, everyone has to write to communicate with others, whether it is a friendly email, a formal business memo, a report, a job application, a press release or a message of condolence. If you are still developing your … Read more

Formal letters are written messages to a person or group within a professional setting. Formal letters are used when you would like to be formal and professional. Letters may vary in length depending on the objective, purpose, and message of the letter. A formal letter can address anyone including, but not limited to: clients and … Read more

To create an outstanding profile of a person – you must starts on the outside and works your way to the insides of the person. Profiling a person is a deliberate act of extracting information about a person directly or indirectly based on known traits or tendencies. Whether you are profiling a person for recruitment, … Read more

Writing a good business or grant proposal is a critical skill in many occupations, from school to business management to church. The goal of a business or grant proposal is to gain support for your plan by informing the appropriate people. It is your opportunity to pitch your idea for change (oftentimes an improvement) within … Read more

The annotated bibliography is the first step to writing a successful research paper. It is beneficial for students as well as instructors. Annotated bibliographies help writers organize their thoughts and sources about a topic and help writers determine a direction for their research. Annotated bibliographies are a common step in the research process. Depending on … Read more

Skimming is the process of reading key parts of a text in order to get an overview of what the content is all about and the main ideas. When skimming, you move your eyes vertically as much as you move your eyes horizontally. In other words, you move your eyes down the page as much … Read more

By understanding the rhetorical situation elements, you can gauge the best ways to reach your readers or listeners and get your points across. In so doing, you’ll make the transition from your viewpoint to that of your audience. By looking to your audience and addressing their needs, you shift your attention from an internal focus … Read more