The importance of using LinkedIn as a social media tool and how it can be leveraged.
LinkedIn has over 562 million users in 200 countries; 260M active; 146M from the US; 40% active daily; 40M active students and recent college graduates. Little wonder why over 90% of recruiters use LinkedIn regularly for talent hunt.
What goes on within LinkedIn
80% of companies used LinkedIn to find talent
93% keeping tabs on candidates;
40% contacts referred me for a job
34% contacts shared a job opportunity
32% contacts provided an employee’s perspective on a company
On this post, you will learn
The importance of using LinkedIn (LI) as a social media tool and how it can be leveraged.
How to set up or update your LinkedIn to look professional.
How to build networks of connection
Uses of LinkedIn
Seek career opportunities with a “virtual” resume
Create and receive notifications for job postings
Share professional experience and achievements
Connect with other professionals… and/or former colleagues, classmates and acquaintances
Converse via private message
Follow companies, groups, and influencers
Save industry and other interesting articles
Keep professional “life” separate from private one
Creating a LinkedIn Professional Profile
When you’re creating a LinkedIn profile, you must;
Be authentic and include a strengths summary
Use keywords in your profile that are relevant in your desired field; conversely, do not be too specific if seeking more broadly
Check spelling and grammar – have a trusted partner review (Use Grammarly)
Introduction: Photo, Demographics, Contact Information
Use a good, professional photo (headshot)
Use your full name, no nicknames or abbreviations
The current position can be a student in xx major or current job if related to the field of interest
Include your preferred contact information:
Email – use a professional one
Telephone – only if comfortable – it will be public!
Address – discourage including
LinkedIn URL (how to personalize shown later)
Your personal brand
Be creative – grab attention; can use a quote or catchy words
Recommend not using your job title
PMP-certified leader – known for successfully leading multi-million global projects.
Passionate, caring Registered Nurse with a passion for helping cancer patients and their families.
Current marketing student looking for an opportunity to leverage…
Who are you?
Keep it short and sweet to grab attention
Write in 1st person
Describe your professional and personal brand
Share what you are looking for and be mindful of not having too narrow a scope
Add multimedia to your profile, if appropriate – photos, video, slides, etc.
Explain company, if needed (brief description)
Consider this similar to a master resume; use resume techniques
List title, role(s) and duties of jobs and internships
Use bullet format and begin with action verbs
Use clear, succinct phrases
Share key contributions, as appropriate
Include dates, numbers
Include all educational institutions – the LI alumni network is powerful
Expand on your education
Degree(s) earned, or earning
Field of study
Include Grade, if 3.0 or higher
Activities and societies
Description – add flavour, such as relevant coursework and study abroad experience
Volunteer Experience & Causes
List all organizations; include a description of the organization
Identify role(s) you held and activities
Share highlights of the experience
Skills & Expertise
List 5-15 core skills
Provides a snapshot of your professional brand
Endorse others and hope they return the favour!
Can change over time
Enhance your profile
Ask for recommendations, as appropriate
Ask people who have offered you praise in other formats
Be aware of who offers a recommendation!
Recommend your colleagues, and they may recommend you
List your accomplishments:
Honours and Awards
Influencers – follow leaders and innovators in your industry and that are of interest to you •
Companies – follow companies that interest you and/or represent your career goals
Groups – join groups to build your network; seek advice and showcase your expertise; participating increases your visibility
Remember…who you choose to follow is part of your brand and what you represent
Building Your LinkedIn Network
The more 1st-degree connections you have increases # of second degree connections
Consider quality vs. quantity
Start with who you already know and trust
Contact alumni – search by major, employer name, career keywords, interests, etc.
Connect with people in industries that interest you and with companies that you want to learn more about
Use a custom message, not the built-in: “I’d like to add you to my professional network on LinkedIn”
State your intentions up front:
Hello Jon Snow, I obtained your name through the University of Nigeria Maine Marketing Alumni Group. I will be graduating from the School of Business in May, when I will be looking for employment. I appreciate you adding me to your LinkedIn network, and perhaps I can contact you in the future to ask you questions about your experiences as a Marketing Manager at XYZ Corporation. Thank you in advance, fatherprada
Tips on how to use LinkedIn
Customize your public profile url and make it easy to remember – include on your resume
Select the types of messages you’re willing to receive an option under Settings to fully open, ensuring you’ll receive both introductions and In Mail (LinkedIn’s internal e-mail)
As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information Note: you can turn off notifications to your network as you update – recommend doing this unless a major change that you want broadcasted to your network
Use LinkedIn as a research tool, look for job postings, and seek announcements for opportunities
Participate and interact often, the more you interact the more contacts you make, growing your network