Last updated on June 14, 2020 by The Counselor
The importance of using LinkedIn as a social media tool and how it can be leveraged.
LinkedIn has over 562 million users in 200 countries; 260M active; 146M from the US; 40% active daily; 40M active students and recent college graduates. Little wonder why over 90% of recruiters use LinkedIn regularly for talent hunt.
What goes on within LinkedIn
80% of companies used LinkedIn to find talent
- 96% searching
- 94% contacting
- 93% keeping tabs on candidates;
- 92% vetting
- 40% contacts referred me for a job
- 34% contacts shared a job opportunity
- 32% contacts provided an employee’s perspective on a company
On this post, you will learn
- The importance of using LinkedIn (LI) as a social media tool and how it can be leveraged.
- How to set up or update your LinkedIn to look professional.
- How to build networks of connection
Uses of LinkedIn
- Seek career opportunities with a “virtual” resume
- Create and receive notifications for job postings
- Share professional experience and achievements
- Connect with other professionals… and/or former colleagues, classmates and acquaintances
- Converse via private message
- Follow companies, groups, and influencers
- Save industry and other interesting articles
- Keep professional “life” separate from private one
Creating a LinkedIn Professional Profile
When you’re creating a LinkedIn profile, you must;
- Be authentic and include a strengths summary
- Use keywords in your profile that are relevant in your desired field; conversely, do not be too specific if seeking more broadly
- Check spelling and grammar – have a trusted partner review (Use Grammarly)
- Explore other profiles
This is the heartbeat of success.
- Introduction – Name, Headline, Demographics, Summary
- Volunteer Experience
- Skills & Endorsements
Introduction: Photo, Demographics, Contact Information
- Use a good, professional photo (headshot)
- Use your full name, no nicknames or abbreviations
- The current position can be a student in xx major or current job if related to the field of interest
- Include your preferred contact information:
- Email – use a professional one
- Telephone – only if comfortable – it will be public!
- Address – discourage including
- LinkedIn URL (how to personalize shown later)
- Your personal brand
- Be creative – grab attention; can use a quote or catchy words
- Recommend not using your job title
PMP-certified leader – known for successfully leading multi-million global projects.
Passionate, caring Registered Nurse with a passion for helping cancer patients and their families.
Current marketing student looking for an opportunity to leverage…
- Who are you?
- Keep it short and sweet to grab attention
- Write in 1st person
- Describe your professional and personal brand
- Share what you are looking for and be mindful of not having too narrow a scope
- Add multimedia to your profile, if appropriate – photos, video, slides, etc.
- Explain company, if needed (brief description)
- Consider this similar to a master resume; use resume techniques
- List title, role(s) and duties of jobs and internships
- Use bullet format and begin with action verbs
- Use clear, succinct phrases
- Share key contributions, as appropriate
- Include dates, numbers
- Include all educational institutions – the LI alumni network is powerful
- Expand on your education
- Degree(s) earned, or earning
- Field of study
- Include Grade, if 3.0 or higher
- Activities and societies
- Description – add flavour, such as relevant coursework and study abroad experience
Volunteer Experience & Causes
- List all organizations; include a description of the organization
- Identify role(s) you held and activities
- Share highlights of the experience
Skills & Expertise
- List 5-15 core skills
- Provides a snapshot of your professional brand
- Endorse others and hope they return the favour!
- Can change over time
- Enhance your profile
- Ask for recommendations, as appropriate
- Ask people who have offered you praise in other formats
- Be aware of who offers a recommendation!
- Recommend your colleagues, and they may recommend you
- List your accomplishments:
- Honours and Awards
- Test Scores
- Influencers – follow leaders and innovators in your industry and that are of interest to you •
- Companies – follow companies that interest you and/or represent your career goals
- Groups – join groups to build your network; seek advice and showcase your expertise; participating increases your visibility
Remember…who you choose to follow is part of your brand and what you represent
Building Your LinkedIn Network
- The more 1st-degree connections you have increases # of second degree connections
- Consider quality vs. quantity
- Start with who you already know and trust
- Contact alumni – search by major, employer name, career keywords, interests, etc.
- Connect with people in industries that interest you and with companies that you want to learn more about
- Use a custom message, not the built-in: “I’d like to add you to my professional network on LinkedIn”
State your intentions up front:
Hello Jon Snow, I obtained your name through the University of Nigeria Maine Marketing Alumni Group. I will be graduating from the School of Business in May, when I will be looking for employment. I appreciate you adding me to your LinkedIn network, and perhaps I can contact you in the future to ask you questions about your experiences as a Marketing Manager at XYZ Corporation. Thank you in advance, fatherprada
Tips on how to use LinkedIn
- Customize your public profile url and make it easy to remember – include on your resume
- Select the types of messages you’re willing to receive an option under Settings to fully open, ensuring you’ll receive both introductions and In Mail (LinkedIn’s internal e-mail)
- As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information Note: you can turn off notifications to your network as you update – recommend doing this unless a major change that you want broadcasted to your network
- Use LinkedIn as a research tool, look for job postings, and seek announcements for opportunities
- Participate and interact often, the more you interact the more contacts you make, growing your network