The importance of using LinkedIn as a social media tool and how it can be leveraged.

LinkedIn has over 562 million users in 200 countries; 260M active; 146M from the US; 40% active daily; 40M active students and recent college graduates. Little wonder why over 90% of recruiters use LinkedIn regularly for talent hunt.

What goes on within LinkedIn
80% of companies used LinkedIn to find talent

  • 96% searching
  • 94% contacting
  • 93% keeping tabs on candidates;
  • 92% vetting

Job Seekers:

  • 40% contacts referred me for a job
  • 34% contacts shared a job opportunity
  • 32% contacts provided an employee’s perspective on a company

On this post, you will learn

  • The importance of using LinkedIn (LI) as a social media tool and how it can be leveraged.
  • How to set up or update your LinkedIn to look professional.
  • How to build networks of connection


Uses of LinkedIn

  • Seek career opportunities with a “virtual” resume
  • Create and receive notifications for job postings
  • Share professional experience and achievements
  • Connect with other professionals… and/or former colleagues, classmates and acquaintances
  • Converse via private message
  • Follow companies, groups, and influencers
  • Save industry and other interesting articles
  • Keep professional “life” separate from private one


Creating a LinkedIn Professional Profile

When you’re creating a LinkedIn profile, you must;

  • Be authentic and include a strengths summary
  • Use keywords in your profile that are relevant in your desired field; conversely, do not be too specific if seeking more broadly
  • Check spelling and grammar – have a trusted partner review (Use Grammarly)
  • Explore other profiles

Profile Sections
This is the heartbeat of success.

  • Introduction – Name, Headline, Demographics, Summary
  • Experience
  • Education
  • Volunteer Experience
  • Skills & Endorsements
  • Recommendations
  • Accomplishments
  • Interests

Introduction: Photo, Demographics, Contact Information

  • Use a good, professional photo (headshot)
  • Use your full name, no nicknames or abbreviations
  • The current position can be a student in xx major or current job if related to the field of interest
  • Include your preferred contact information:
  • Email – use a professional one
  • Telephone – only if comfortable – it will be public!
  • Address – discourage including
  • LinkedIn URL (how to personalize shown later)

 Introduction: Headline

  • Your personal brand
  • Be creative – grab attention; can use a quote or catchy words
  • Recommend not using your job title

PMP-certified leader – known for successfully leading multi-million global projects.
Passionate, caring Registered Nurse with a passion for helping cancer patients and their families.
Current marketing student looking for an opportunity to leverage…

Intro: Summary

  • Who are you?
  • Keep it short and sweet to grab attention
  • Write in 1st person
  • Describe your professional and personal brand
  • Share what you are looking for and be mindful of not having too narrow a scope
  • Add multimedia to your profile, if appropriate – photos, video, slides, etc.


  • Explain company, if needed (brief description)
  • Consider this similar to a master resume; use resume techniques
  • List title, role(s) and duties of jobs and internships
  • Use bullet format and begin with action verbs
  • Use clear, succinct phrases
  • Share key contributions, as appropriate
  • Include dates, numbers


  • Include all educational institutions – the LI alumni network is powerful
  • Expand on your education
  • Degree(s) earned, or earning
  • Field of study
  • Include Grade, if 3.0 or higher
  • Activities and societies
  • Description – add flavour, such as relevant coursework and study abroad experience

 Volunteer Experience & Causes

  • List all organizations; include a description of the organization
  • Identify role(s) you held and activities
  • Share highlights of the experience

Skills & Expertise

  • List 5-15 core skills
  • Provides a snapshot of your professional brand
  • Endorse others and hope they return the favour!
  • Can change over time


  • Enhance your profile
  • Ask for recommendations, as appropriate
  • Ask people who have offered you praise in other formats
  • Be aware of who offers a recommendation!
  • Recommend your colleagues, and they may recommend you


  • List your accomplishments:
  • Publications
  • Certifications
  • Patents
  • Courses
  • Projects
  • Honours and Awards
  • Test Scores
  • Languages
  • Organizations

Follow others:

  • Influencers – follow leaders and innovators in your industry and that are of interest to you •
  • Companies – follow companies that interest you and/or represent your career goals
  • Groups – join groups to build your network; seek advice and showcase your expertise; participating increases your visibility

Remember…who you choose to follow is part of your brand and what you represent

Building Your LinkedIn Network

  • The more 1st-degree connections you have increases # of second degree connections
  • Consider quality vs. quantity
  • Start with who you already know and trust
  • Contact alumni – search by major, employer name, career keywords, interests, etc.
  • Connect with people in industries that interest you and with companies that you want to learn more about
  • Use a custom message, not the built-in: “I’d like to add you to my professional network on LinkedIn”

State your intentions up front:
Hello Jon Snow, I obtained your name through the University of Nigeria Maine Marketing Alumni Group. I will be graduating from the School of Business in May, when I will be looking for employment. I appreciate you adding me to your LinkedIn network, and perhaps I can contact you in the future to ask you questions about your experiences as a Marketing Manager at XYZ Corporation. Thank you in advance, fatherprada

Tips on how to use LinkedIn

  • Customize your public profile url and make it easy to remember – include on your resume
  • Select the types of messages you’re willing to receive an option under Settings to fully open, ensuring you’ll receive both introductions and In Mail (LinkedIn’s internal e-mail)
  • As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information Note: you can turn off notifications to your network as you update – recommend doing this unless a major change that you want broadcasted to your network
  • Use LinkedIn as a research tool, look for job postings, and seek announcements for opportunities
  • Participate and interact often, the more you interact the more contacts you make, growing your network

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